DANE Fragrance

DANE is an alternative brand focusing on concept fragrance, direct from our own life experiences. We have high standards and strong morals in life and in business. We proudly exhibit our own photography and formulations, all of which are the product of tireless refinement.

DANE lends an art form to the world of artisan perfumery and beyond, offering a line of powerful olfactory products made by us, for you. Artisan-made, direct to consumer.

Perfumer, Rachel Latimer, is the nose behind each fragrance. With well over a decade of industry experience, she reveals some of her profound works of art here, for all to experience. Latimer has an innate intuition when it comes to formulating concepts into a sensory experience. Anchoring to the universal human experience and emotion that exists beyond fashion and trend; her work reverberates the feelings that live inside us all. While being full of wonder and a general disappointment in humanity, her minds work is something to experience.