DANE Fragrance

We, as humans, carry our own individual ego. It helps us feel justified with an inflated feeling of pride. While this gratification can be beneficial to our growth, it can also be vile, cruel, destructive and affect others around us, in a ripple effect.

This fragrance signifies where realities and delusions collide.

The rise and death of an ego is portrayed using the decay of tempting fruit.

The allure of superiority and pleasure begins with a dewy sparkle of blackberry, though is quickly smothered by the scent of spoiled produce. Unfavorable, but still you proceed. Once you've pulled through the disgust of rot, you find you are greeted by a welcoming, sweet and fragrant cradle of rich berries and saffron. You can revel in this moment of clarity before the pragmatic scent of death pulls you in to stay; situated in a billow of smoke with aged amber, animalic oud and salted mushroom.

Delusion, Rot, Acceptance, Death.

We can all afford to bruise our ego from time to time.