Art de Parfum

Evoking the ethos of the brand name itself, through the medium of the arts; whether theatre, literature, film, music, art itself and even perfume, Ruta passionately believes that artistic expression in all its forms creates a space to effect social change.

Le Joker aims to awaken different emotions in different people; inviting the wearer to be more daring, more evocative and not afraid to make a statement or challenge the status quo.